Ep. 68: Bev Fowler

The Woman Behind the Partnerships: Bev Fowler, Director of Artist Relations at PRS Guitars

Bev Fowler never expected her career would lead to the music industry; now, over 20 years into her tenure at PRS Guitars, she's behind some of the most iconic musician/instrument partnerships, from Orianthi to Carlos Santana to John Mayer. On the eve of her attending the 2025 Women of NAMM Summit, Bev reflects on the most rewarding aspects of building relationships over an artist's career, what makes being part of Paul Reid Smith's team so special, and the strength she cultivated to outlast as a woman in a male-dominated industry.