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50 Songs You Should Write
- NAMM U Post
Want to make yourself more valuable as a songwriter, both commercially and creatively? Join Roy Elkins, music industry veteran and founder of Broadjam, and...
Monetizing Your Music 101
- NAMM U Post
How do working musicians make a living? In this session, House of Blues Music Forward Foundation will explore that question, looking at how you can monetize...
Best in Show
- NAMM U Post
What products, services and technologies are likely to be a big deal and drive the industry in the year ahead? At “Best in Show,” the popular closing NAMM U...
Careers in Music Summit
- NAMM U Post
What does it take to have a successful career in the music industry? Find out firsthand at this special session, hosted by NAMM President and CEO Joe Lamond....
How We Went From 370 to 37,000 Instagram Followers
- NAMM U Post
Glenn Haworth of Haworth Guitars has grown his company’s Instagram from 370 to 37,000 followers, and in this session, he’ll show you how. Find out how to take...
Steps and Tips for Creating Effective Facebook Live Videos
- NAMM U Post
Want to drive more traffic to your Facebook page? Looking to better engage your audience, tell your story and promote your business? Look no further than...
Building Your Lesson Business Brand
- NAMM U Post
A well-branded music lesson program attracts more students, operates more efficiently and delivers greater financial results. Music lesson guru Tom Hemphill...
Essential Strategies for Selling on Amazon
- NAMM U Post
You want to sell on Amazon but don’t know where to start. Or, maybe you’ve had success on the platform but want to take it to the next level. If this sounds...
10 Management Hacks for Every Music Retailer
- NAMM U Post
You want to hire, nurture and keep great employees, but you’re slammed running a business. Where do you start? In this inspiring half-hour, Jimmy Edwards of...
Live Interview: Kyser’s Meredith McClung on Leadership
- NAMM U Post
What does it take to successfully lead a business in the new normal? In this exclusive session, the “Thoughts That Rock” podcast will host a live onstage...
Simple Strategies to Maximize Your Local Google Presence
- NAMM U Post
How important is your Google My Business page? It’s critical! Your Google My Business page is the easiest way to get customers into your showroom, and it’s...
Essential Steps to Manage Your Reputation on Google, Yelp and Facebook
- NAMM U Post
Customers often check online review sites, such as Google, Yelp and Facebook, before they even get to your website. Does your online reputation encourage...
5 Reasons Your Online Marketing Isn’t Working—and How to Fix It
- NAMM U Post
Technology has made it possible for online retail to offer a customer experience that rivals the in-store experience. Are you prepared? Do you have a website...
How to Use Facebook Groups to Grow Your Business
- NAMM U Post
Local Facebook groups can be an incredibly effective way to connect with your audience. But with so many Facebook groups out there, what’s a music retailer to...
New Strategies to Drive Lesson Program Growth
- NAMM U Post
Want to grow your lesson program, increase sign-ups and bolster student retention? Sometimes, it’s just as simple as adding a few unique, creative...
How to Build an Iconic Business
- NAMM U Post
In this age of business disruption, “standing out” from the competition is more challenging than ever—and usually not enough to win. To be a lasting business,...
5 Digital Marketing Trends to Take Advantage of in 2020
- NAMM U Post
It’s 2020, and you’re operating in a new business climate that looks nothing like five years ago. Are you prepared? In this special close-out to Friday at the...
NAMM YP Keynote Session (Double Session)
- NAMM U Post
Whether you’re new to the industry or a seasoned veteran, NAMM Young Professionals (YP) welcomes all to its annual NAMM Show keynote. Expect an insightful...
Tackling the 7 Most Common Reasons Students Quit Lessons
- NAMM U Post
Student retention can make or break a music lesson business. Do you have a strategy to minimize dropouts in your own program? Here, Don Russo of Freeway Music...
School Music Superstars Talk Rental Growth
- NAMM U Post
If you have a school music business, large or small, you don’t want to miss this session! Gayle Beacock of Beacock Music leads a fast-moving panel of music...
How to Expand Your Reach Via Podcasting
- NAMM U Post
Approximately 90 million Americans listen to a podcast every month. Some 41 percent of them have an annual household income of more than $75K. You’re probably...
How to Create Effective Videos for Social Media
- NAMM U Post
Videos are an integral component in promoting a music business. And if you want to discover the latest best practices, join marketing expert Jenn Herman for...
Lessons Learned: NAMM Dealers of the Year
- NAMM U Post
How do NAMM’s Dealer of the Year winners view the state of the industry, along with new and emerging opportunities? How do they face the universal challenges...
Makeup Lessons Solved!
- NAMM U Post
Are makeup lessons among your biggest headaches in running a music lesson business? If so, there are exciting ways to use technology to track makeups and even...
How to Keep Customers Engaged With Your Website
- NAMM U Post
You’ve invested time and resources into your website, so why are customers leaving without going beyond your home page? Join Madison Revell, lead designer for...
How Instagram Really Works and How to Create Successful Content
- NAMM U Post
Looking to increase your sales, customers and fans using Instagram? In this special double session, Jenn Herman, a globally recognized Instagram expert and the...
7 Hacks to Boost Your Online Sales
- NAMM U Post
Selling online lets you connect with customers all over the world, move inventory beyond what’s popular in your region and, most importantly, find new revenue...
Transformative Marketing: Strategies for the Next Decade
- NAMM U Post
Modern marketing and social media are fast-paced and always-on, but is “fast” really the best path to drive marketing transformation at your business? Is real-...
How to Hire Rock Star Teachers for Your Lesson Program
- NAMM U Post
What makes great music teachers, and how do you find them for your lesson business? In this session, Jonathan Shue, education director for Dusty Strings Music...
5 Community Events for Every Music Retailer
- NAMM U Post
Looking for new events that drive business, connect with the community and create loyal customers? Join Tim Pratt of Dietze Music to hear about creative and...