Instrument Cables

Noel Lee recognized an opportunity to introduce high quality cables that would consistently provide the top-level audio signals to support high-end instruments and amplifiers. He had studied electrical engineering and at the time was working at Lawrence Livermore Labs in Northern California. By...
John Hennessey has fond memories of growing up in the family music business. The Music People was established by his father, Jim, in 1979. John helped manage the growth and development of the business from a small distributor to a manufacturing company. John and his sister, Sharon, also played an...
Sharon Hennessey and her brother, John, are the co-presidents of The Music People. The company was established by her father, Jim, back in 1979. Sharon worked in every position within the company, knowing from a young age she had a deep passion for the music industry. She worked alongside her...
Lisa Williams works with The RapcoHorizon cable company with a focus on a telemarketing strategy. Starting in the late 1980s, Lisa joined Rapco after pursuing a career in purchasing. Rapco continues to grow and find success as an accessory line found in music stores across the nation. Lisa enjoys...
Dale Williams with the RapcoHorizon cable company is extremely proud of the success and continued growth of Rapco in the marketplace. With an emphasis on only hiring musicians within the company, Dale even took up the guitar in an effort to connect with the staff. In his NAMM Oral History Interview...
David Kirby, originally from England, started out as a professional musician touring in Germany in the mid 70’s. Playing bass, he also took charge of fixing and upgrading the equipment as well as managing the band. After five years of touring the band broke up and David partnered with Adam Hall in...
Alexander Pietschmann is CEO of Adam Hall. His dad, a professional musician works for Adam Hall as a salesman. Alex joined the company in 2006 after studying law and business. During his student years he had organized parties and opened a music club in Frankfurt. Building on this background he took...
Keisuke Kobayashi is the Director and Chief Marketing Officer for Audio-Technica in Japan.  His long and very interesting career in the music products industry started when he began working for Yamaha in the 1970s.  The company asked if Keisuke-san would travel to the United States as a management...
Kazuo Matsushita is the son of the founder of Audio-Technica, a creative and innovative company that has been an important  part of the music industry since the early 1960s.  When Kazuo began working full time for the company, he led the teams that focused on the designs and production of...
Ron Lorenz has enjoyed a long career in the music business beginning in the early 1960s.  Ron worked in retail, as a road rep, owned his own music retail store, and was the founder of Rapco, a leading cable company.  Ron played professionally once out of school, which served him well when he opened...

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