OH Taxonomy

Kathy Fernandes was lucky enough to have an inspiring flute teacher while in high school that helped encourage and foster Kathy’s interest in music.  In fact, Kathy pursued a career as a school music teacher thanks to those teachers she learned from.  While in graduate school, she was hired as a...
Charles Slater had a rich background in music publishing, having worked with a number of companies before arriving at JW Pepper.  At Pepper, Charles worked on many projects over the years and expanded his interest in the accounting department to the level of becoming the CFO.  His passion for...
Glenn Burtch is the president of JW Pepper in Philadelphia, Pennsylvania, which is the same position his brother and father both held.  In fact, during the hundred year history of JW Pepper, only two families owned and ran the business, the Peppers and the Burtchs.  Glenn’s father, Dean Burtch (...
Dave Buckeyne can’t remember a time in his life without music.  His father was a band director in Detroit area schools and bought instruments for students who could not afford one.  As a result Dave had access to every type of musical instrument imaginable, often times just sitting in the basement...
Bobby Guitar Bennett was among the pioneering musicians who proved that Fender Stratocaster was the perfect instrument for the blues.  Mr. Fender designed his electric guitar for country music and it was soon used by early rock and roll artists such as Buddy Holly, however it was Guitar Bennett and...
Jennifer Batten is often found at a NAMM booth checking out the gear or providing her feedback on products she has played over the years.  Washburn Guitars released a signature model that she took part in designing, which she has proudly played on recordings and on tour. While working with Jeff...
Greg Voelker is the inventor of a specialized drum rack system that has been used by top artists since the 1980s.  His first rack was distributed by Premier Drums, which led to a full series of products including custom racks designed and created for Tommy Aldridge, Nick Menza, and Mickey Hart from...
Maricella Juarez, lovingly known throughout the industry as MJ, has been a positive force along side Seymour Duncan for several decades. Together they have created lasting and meaningful relationships with dealers, musicians, and even their own competition. The sincerity of her efforts to create...
Larry Cragg is sometimes called the guitar repairman to the stars!  He established a repair shop in Marin County, California, to offer an extensive selection of rare and vintage equipment as well as instrument repairs.  Since 1969, Larry has repaired guitars for such artists as Carlos Santana, Bob...
Michael Faltin wanted to discuss his views on customer service during his NAMM Oral History interview.  The interview took place at the NAMM Show in 2016, when his store was awarded the “Best Customer Service” honor.  Michael made the point that with such a large effort in marketing and social...

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