American Dream Musical Instruments Mfg.

Tony Louscher saw Jimi Hendrix live at the San Diego Sports Arena in 1970, which became an inspirational event in forming his musical passion. Just a few years later, Tony began working at the American Dream guitar shop where he met Greg Deering, Bob Taylor and his lifelong friend Kurt Listug. He...
Moze Mossay was given a guitar as a gift from his father when he was a kid and he fell in love with the instrument. Moze sought to understand all elements of the guitar and soon found himself taking the instrument apart and putting it back together. Over the years, he studied the many instruments...
Tim Luranc grew up in San Diego with his father, an educator, playing music in the house all of the time.  His dad wanted to play a guitar with some of the popular music of the day, such as folk music.  His dad didn't play the guitar as much as he had hoped but young Tim took a liking to the...
Larry Breedlove is the founder of Breedlove Guitars, although his brother Kim runs the company now.  Larry fell in love shortly after opening the Oregon-based guitar company and moved to his native San Diego to be close to his sweetheart.  It was in San Diego that Larry reconnected with his dear...
Sam Radding is the founder the famed American Musical Instrument Manufacturing Company, which was the training ground for several future iconic luthiers including Bob Taylor, Kurt Listug and Greg Deering!  Sam’s brother opened a small retail store in San Diego in the mid 1960s and soon Sam had the...
Kim Breedlove began building banjos in the 1960s, during the Folk Music movement and the popularity of such performers as Pete Seeger. After working with his brother for a few months he moved to the east coast while his brother moved to Oregon to form Breedlove Guitars. As Kim moved to Oregon, his...
Kurt Listug and his friend Bob Taylor bought the small guitar shop they were working in and renamed it Taylor Guitars. Together they built one of the fastest growing companies in the music industry in the latter part of the 20th Century and worked to create innovative products that would bring...
Greg Deering worked for a short time with Bob Taylor in San Diego as both men sought their dreams to create their own unique fretted instruments. While Taylor Guitars was being established, Greg and his wife Janet worked long and hard to build up the Deering Banjo Company. As the company reached...
Bob Taylor enrolled in wood shop while a student in high school and made a guitar for his final grade. The idea of making his own guitars came easy to Bob and he set out to create his own style of guitars. Many of his friends told him he could not compete with long standing companies, but Bob...