A3E WORKSHOP: Ultimate Guitar (on Building a Successful Subscription Model)

Ultimate Guitar and Musescore team will hold an hour-long workshop on running successful digital companies in the music industry. These platforms have 1.4 million tabs and 1 million scores in their catalogs. During the workshop, you will have a chance to meet Michael Trutnev, CEO; Jonathan Kehl, head of business development; and Sasha Smirnova, head of partnerships. You’ll discover how to build powerful licensing partnerships with music publishers to help your company’s music learning products and services succeed. Trutnev will also share five rules that helped Ultimate Guitar get back on track, powering the company to grow monthly revenues by 50 percent, increase monthly active users by 300 percent and double the user lifetime value. Plus, Smirnova will look at how to become a Google and Apple partner.