Attracting Diverse Audiences in the Musical Instrument Industry

In this dynamic panel discussion, music industry veteran Laura B. Whitmore will sit down with female industry experts to address the issue of diversity. How can we attract diverse consumers and fill their varied needs? Can we bring more women and other diverse segments into our music stores? What are some tried-and-true methods for widening our reach? And how can we attract a more diverse internal workforce. These and other topics will be addressed in this informative panel. Panelists include Moya Nkruma of Urban & Gospel and Fender, Laura Davidson of Shure, Mallory Nees of Reverb, and musical artist Militia.