Participative Selling for Music Retailers, Part 4: Presenting Products and Creating an Irresistible Choice

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Now that you have built rapport with your customer and have properly qualified their needs, it’s time to present options—your products and services—offer an irresistible choice and gently guide the customer  to a decision. In this session, Greg Billings will show you how to make your presentations dynamic, relevant and effective. Topics include  Getting Permission to Make a Presentation, Refining Your Pitch, Using the Emotional Power of Music in Your Demo, and Structuring Your Presentation to Establish Yourself as a “Caring Expert.”