Tune In To The Voice that Counts: Insights On Customer-Driven Innovation

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<p>Moderated by Steve Schwandner, Seeideas Inc., with Gregg Gammon and Jodi Smith, Buddy Roger’s Music</p> <p>In this session, you'll learn about the goals, steps and great results of a unique customer-driven innovation plan used by Buddy Roger's Music in Cincinnati—a Top 200 independent retailer that's been in business for 55 years. During this new push, the owners and staff uncovered the real needs and wishes of three important customer groups: shoppers/purchasers, students in lessons, and parents of students. Listen in as store managers share their perspectives and gains in a panel discussion led by Steve Schwandner, business consultant.</p>