10 Merchandising Tips to Increase Sales
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<p>You’ve stocked your store with the right products. It looks fine, but you might be confusing customers and missing out on critical sales—all because of poor merchandising.</p>
<p>At the 2014 NAMM Show, Tracy Leenman of Musical Innovations offered 10 simple and effective merchandising tips you can use right away to increase your sales and customer satisfaction.</p>
<p>Leenman's rule of thumb: “Display for the uninitiated first-time customer. Look around your store, and pretend you’ve never been there before.”</p>
<p>Don’t underestimate the power of merchandising.</p>