The Keys to a Powerful Website

<p>If you do a Google search for &lsquo;sweetwater,&rsquo; Sweetwater.com comes up first out of 25 million results. It&rsquo;s just one example of what a powerful website can do for your business. And as a retailer, you want your business to get a top listing when customers do a local search.<br /> <br /> <span>At 2014 Summer NAMM, Sweetwater Vice President of Marketing Mike Ross took the mystery out of creating a powerful website. He delved into such topics as mobile responsive design, how Amazon.com and eBay play into a retailer&rsquo;s website strategy, creating customer loyalty, how to optimize a site for local ISP searches, and SEO.</span><br /> <br /> <span>Ross reminded the audience that music retailers have a built-in advantage online&mdash;consumers are interested in them and want what they sell.</span><br /> <br /> <span>According to Ross, music stores have a level playing field when it comes to using the Internet. What really counts is how they use it and their message. Ross encouraged retailers to first decide, &ldquo;What is your goal?&rdquo; This includes deciding who you are and what you specialize in, so you can build a website focused on what you do best.<br /> <br /> ​</span><span>The biggest takeaway? Unique content is king. Why does a customer want to shop with you, and what have you done on your site that makes it easy for customers to be your customers?</span></p>