TikTok: The Music Industry’s Digital Exposure Engine

Many of today's hits have their roots in TikTok social media crucible. As artists, producers and engineers, we have a rare opportunity to leverage our skillsets in an audio-dominated platform, especially since creative space on TikTok is still a land-grab! TikTok's algorithm is sophisticated, elegant and powerful, so with a few tools designed to understand the algorithm, music industry professionals can grow their audience and find meaningful branding growth in this new, digital platform. Find out how.