Bernice Ash Memorial Scholarship

On the opening day of Believe TV, Fred and Dinah Gretsch, the Gretsch Company and Jerry Ash and the Ash Family announced the creation of the Bernice Ash Memorial Scholarship Fund in The NAMM Foundation. Bernice passed away on December 1, 2020 at the age of 90, leaving a loving family, staff and grateful industry that will carry on her legacy. This Memorial Award honors the remarkable life and legacy of Bernice Ash, a music retail visionary who spearheaded the expansion of the Sam Ash family-owned music stores, broadening inventory for the chain across multiple new categories. Widely recognized as one of the companies' print music department's pioneers, Bernice designed procedures that resulted in excellent working relationships with music publishers, expanding distribution to music teachers, students, and satisfied customers. Bernice passed away on December 1, 2020 at the age of 90, leaving a loving family, staff and grateful industry that will carry on her legacy. Learn more: https://www.nammfoundation.org/donate.