Breakfast of Champions, The 2022 NAMM Show: Kimberly Derevell and Lana Negrete

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At “Breakfast of Champions” during The 2022 NAMM Show, Joe Lamond, president and CEO of NAMM, looked at the role of the community music business with two independent retailers: Kimberly Deverell of San Diego Music Studio and Lana Negrete of Santa Monica Music Center. They discussed how how community music retailers play a vital role in the industry’s ecosystem and shared examples from their own businesses, including their music-advocacy work.