Get Discovered (in Search Results): SEO Tips for 2021

Is your business getting found on Google? Are you getting the top search results you want? Search engine optimization is a moving target, and it’s critical to stay up to date on the latest developments. In this session, SEO guru Bill Sebald reveals changes that affect your online visibility and new challenges businesses face in today’s SEO climate. You’ll walk away with a better understanding of how Google’s organic search algorithms work. You’ll also discover new tools that can help you reach better rankings. Most of all, you’ll get actionable tips to improve the visibility of your music business. (This session originally aired during NAMM Believe in Music Week in January 2021.)