How to Own the Customer Relationship in 2021

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In this special interview for NAMM Believe in Music, Betty Heywood, NAMM’s director of international affairs, sits down (virtually) with powerhouse indie retailer and NAMM’s 2018 Dealer of the Year Lee Anderton of Andertons Music. He shares key insights on owning the customer relationship, looking at why it’s critical going forward and his tips, strategy and mindset for doing so. (This session originally aired during NAMM Believe in Music Week in January 2021.)