Believe TV Schedule of Programming

Believe in Music Week will feature exciting, must-see programming, including some of the best education and entertainment you’ve come to expect from The NAMM Show, along with new content to inspire and connect our global communities. 

Below you'll find the current schedule for Believe TV. Like the Grand Plaza at The NAMM Show, Believe TV draws and excites a broad audience.

(Please note: Programming times and content are subject to change.)

Thursday, January 21

Pacific Time (PT)

9:00 AM – NAMM Live Anchor Desk, Featuring Joe Lamond and Herb Trawick 

9:05 AM – Live Interview With Garth Brooks 

9:25 AM – NAMM Live Anchor Desk, Featuring Joe Lamond and Herb Trawick 

9:30 AM – Musical Performance and Interview (Taylor Artists) 

9:45 AM – Live Interview With Chris Martin, CEO Martin Guitars 

10:00 AM – NAMM Foundation Donor Segments with Joe Lamond and Mary Luehrsen 

10:08 AM – Donors Interviews With Fred Gretsch, Gretsch and Sammy Ash, Sam Ash Music 

10:24 AM – NAMM Live Anchor Desk, Featuring Joe Lamond and Herb Trawick 

10:30 AM – The Golden Brick With Eric Whitacre and Imogen Heap  

11:30 AM – Performances From Around the World, Featuring Joe Lamond and Betty Heywood 

12:30 AM – How to Level Up Your Virtual Communication With Scott Stratten 

12:43 PM – NAMM Live Anchor Desk, Featuring Joe Lamond and Herb Trawick 

12:45 PM – Unsung Heroes  

1:24 PM – I Believe in Music PSAs 

1:26 PM – NAMM Live Anchor Desk, Featuring Joe Lamond and Herb Trawick 

1:30 PM - Live Interview With Jim Digby, ESA / Show Makers 

1:45 PM - Live Interview With Michael Strickland, CEO Bandit Lites 

2:00 PM – Worldful of Pianos 

2:30 PM – NAMM Live Anchor Desk, Featuring Joe Lamond and Herb Trawick 

2:32 PM – NAMM Industry Tribute  

3:00 PM – Top 100 Dealer Awards 

4:00 PM – Muriel Andersons’ All-Star Guitar Night  

Friday, January 22

Pacific Time (PT)

9:00 AM – NAMM Live Anchor Desk, Featuring Joe Lamond and Herb Trawick 

9:05 AM – Live Interview With J.C. Curleigh, CEO of Gibson 

9:20 AM – Live Interview With Melissa Etheridge 

9:35 AM –  Musical Performance by John Mayer 

9:50 AM – NAMM Foundation Donor Segments With Joe Lamond and Mary Luehrsen 

9:55 AM - Donor Segment With Chris Lombardi, Drum Workshop and Andy Zildjian, Sabian 

10:25 AM – NAMM Live Anchor Desk, Featuring Joe Lamond and Herb Trawick 

10:30 AM – Unsung Heroes 

10:57 AM – NAMM Live Anchor Desk, Featuring Joe Lamond and Herb Trawick 

10:59 AM – Performances From Around the World, Featuring Joe Lamond and Betty Heywood 

11:55 AM – Donation Drive, Featuring Joe Lamond and Herb Trawick 

12:00 PM – NAMM Foundation’s Grand Rally for Music Education 

1:00 PM – Live Product Review, Mitch Gallagher From Sweetwater 

1:30 PM - Live Interview With Chuck Surack, CEO Sweetwater 

1:45 PM - Live Interview With David Mandelbrot, CEO Reverb 

2:00 PM - TEC Awards: A 35-Year Retrospective  

2:58 PM – NAMM Live Anchor Desk, Featuring Joe Lamond and Herb Trawick 

3:00 PM - Yamaha Presents: The Sound of Us, a Chris Gero Film