Amro Music
Cliff Acred began playing music in junior high school and later majored in music in college. He played in the 3rd Army Band out of Atlanta while in the service and once out returned home to Memphis. Cliff was hired to play bass in the house bands for Sun Records and later for Stax Records. At...
Skip Buss played trumpet for several big bands on the road and in local hotel ballrooms during the great Swing Era of the 1940s. He decided to leave the road when his son was born at which time he gigged at local clubs and ballrooms at night and worked for a small music retailer by day. He joined...
Ace Cannon grew up in Mississippi singing with his father on street corners and in church, and he knew even as a small child that he wanted to have a life in music. When he was ten years old his father drove him to Amro Music in Memphis and let him pick out an alto saxophone by CG Conn. Right...
Gordon Pfund spent his life in the music industry that he loved. At an early age he began working for Werlein For Music in Louisiana and became enamored with the piano and organ market. He was an honorable salesman who put family and music education as key priorities in the way he addressed his...
Robert Averwater’s father, M. J. Averwater taught music, wrote a method book and opened up Amro Music in Memphis, TN, with a fellow music teacher. Robert recalled some of the challenges of the store in the early days after World War II. The inventory needed to be reestablished as instruments and...
Vernon Drane played several musical instruments growing up in Tennessee including the trumpet and saxophone. He later studied instrument repair and spent 68 years (!) working with the Amro Music Company in Memphis. Vernon was also a baritone singer who performed in two church choirs for over 60...
Chip Averwater took over the music retail business in Memphis, just as his father did and his son would one day, keeping the tradition in the family. Chip’s passion for the music business expanded beyond the store and out into volunteer positions for several organizations including NAMM. Serving on...
Mil Averwater was the founder of Amro Music in Memphis, Tennessee. His grandson, Chip, had the forethought to record his grandfather on audio tape talking about the early days of the store. Chip has donated this interview for the NAMM website to allow us to bridge each generation of Averwater’s who...