Full Line Music Store

Leslie Stirm is the owner of the Instrumental Music Center in Tucson, Arizona. Joining the store in 2001, Leslie has helped develop the store’s team, which has a strong focus on customer service and a strong knowledge base on the products and instruments they sell. Leslie is also a strong advocate...
Dorsey Wheeler attributes some of the success of his music store to the training and ongoing support he has received from companies such as Peavey Electronics and Cannonball Musical Instruments. Having a strong relationship with his suppliers has been a key element for his business, as is attending...
Kelly Wheeler and her husband Dorsey run a music retail business in Idaho with several locations. Dorsey Music was established in 1969 and just three years later Kelly walked through the doors looking to buy a guitar. She soon began working in the store before they were married a few years later....
Joan Fox was just 15 years old when she met her future husband, Maurice. His parents started a music store in South Carolina, Fox Muisc House, in which Joan would work for many years. She married Maurice in 1953 and become passionate about their employees and customers, treating both as members of...
Nick Averwater is part of the fourth generation of the Averwater family to be working at Amro Music in Memphis, TN. Nick fondly remembers his time as a kid running around the store and working odd-jobs for extra money. After obtaining his MBA with a focus in finance and completing an internship...
Harry Gillum was interviewed for the NAMM Oral History program during the Stay-At-Home Orders for Covid-19 in June 2020. His interview was recorded on Zoom and captured his remarkable career in music retail and his contributions to our industry. Harry was just 16 years old in 1971 when he began...
Jerry White and his brothers all played musical instruments growing up on their family farm in Wisconsin. Their father was a professional musician who played in popular dance bands. Jerry and his wife, Ellen, both became schoolteachers and Jerry continued to play on the side. When he had an...
Joseph Fox knew his great grandmother, Sarah, who along with her husband Otto, formed Fox Music House in South Carolina back in 1928. She was a great inspiration to Joseph who grew up knowing nothing else but the music business. Working closely with his father, Charles, Joseph watched and learned...
Victor Quarterman began taking drum lessons as a kid at Leonard’s School of Music, which was established by the father of his longtime friend and mentor, Danny Leonard. Danny introduced Victor to music retail, which aside from gigging, has been his lifelong passion. While working for Fox Music...
Charles Fox learned so much from his grandparents who established the family business, Fox Music House, in 1928. His father, Maurice, expanded the company to several locations and brought in a wide range of instruments and pro-audio gear. Charles then further expanded the business and ushered in...

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