BOSS

Dave Rivard has thoroughly enjoyed his role at Roland Corporation as a sales rep. He has grown the role over the years and covered nearly every state, making connections, introducing new products to his retail customers and often outselling his teammates. Dave was there when many of the amazing...
Mark Altekruse, like so many passionate members of the music industry, specifically remembers the lessons he learned from one of his earliest and most influential music instructors. Trombonist Bugs Beddow was a local musician in Detroit who served as a musical mentor to young Mark, who went on to...
Alan Greensall was working for Sound Technology when he helped broaden the reach of several brands into the British market. Among the brands were Taylor Guitars, Line 6 and G&L Guitars. This experience cemented Alan’s passion for developing brands in his country and by 2000 he established his...
Chris Bristol was a music retailer in Southern California when a salesman came in one day to show him some gear from a new company called Roland. Chris took to the products right away. With his background as a musician and engineer he could understand the dedication that was put into the products....
Dennis Houlihan has played many important roles within the industry, all of which have been driven by his passion and love of music and music making. After years as a demonstration artist for Lowrey Organs, Dennis worked with retailers and suppliers alike, building his knowledge of music products...
Yngwie Malmsteen is a ferociously talented guitar player, composer, and producer from Sweden. He first gained notoriety in the mid 1980’s when he exploded onto the music scene blending his mastery of neoclassical guitar technique with the heavy metal music genre. Building upon the fame from the...
Paul Youngblood has become the expert of the BOSS effects pedal products due to his longevity with the Roland company. He has witnessed first hand, and took great part in the development and growth of the innovative BOSS products. Paul has been proud of the teams that were formed at Roland and how...
Ikutaro Kakehashi, the founder of Roland Corporation, created more than a successful business with a host of important innovations in electronic musical instruments; he has also paid tribute throughout his career to those who first inspired him. Mr. Kakehashi was born in Japan and formed Ace...