Full Interview

Bob Seidman
Bob Seidman was born a salesman! Bob knew he loved selling before he was a teenager. One of his early jobs was selling women’s undergarments, but soon his attention turned to musical instruments in the early days of rock and roll.  He worked for the jobber Lipsky before opening his own wholesale...
Skip Maggiora has revolutionized retailing within the music products industry. With his Weekend Warriors program a whole new segment of the population was being targeted to become music makers–that of the middle aged. The success of the program and his willingness to share his ideas with other...
Rick Turner was well known for his innovative handcrafted guitars and for pioneering the resurgence of American luthiers in the 1960s and 70s. With an ear for quality sound and an eye for design, Rick created a new approach to the art of guitar making and in so doing promoted the fine art talents...
Bill Kaman served as president of Kaman Music Corporation, a company started by his father. Under Bill’s direction, Kaman Music expanded its product line, developed overseas markets, and acquired new companies to be managed under the corporation. In addition, he has also insisted on new and...
Joe Morello’s influential drumming style was showcased on the landmark Dave Brubeck recording of “Take Five.” Ever since, he has inspired generations of performers. Joe became an icon in the music product’s industry through his long associations with manufacturers as an endorsee, music retailers as...
Michael Nugent was the former president of Norlin Corporation. He joined the company when it was still Chicago Musical Instrument Corporation (CMI). M.H. Berlin, CMI’s founder, had purchased a few instrument lines to expand the company’s keyboard products department. Mr. Berlin’s son, Arnie, hired...
Bruce Stevens has served as President of Steinway and Sons longer than any non-family member in the company’s more than 150 year history. Bruce has presided over several important programs at Steinway and Sons, including the launch of the Boston and Essex brand pianos. His association with the...
Paul Ash had great memories of his father, Sam Ash, the founder of Sam Ash Music in New York. Paul enjoyed the years he worked with his father and credited him for his knowledge of the music products business. Paul also learned his philosophy of customer care from his father, which he developed...
Jerry Ash recalls his father, Sam Ash, giving him a pocket full of change and sending him off on the subway to New York City to pick up the sheet music orders from the publishers. With nickels for the subway rides and some string for wrapping the bundles, Jerry set off. United Parcel Service and...
Bernice Ash began working at the Sam Ash Music Store in New York City in 1947, one year before marrying the founder’s eldest son, Jerry. Bernice and Jerry continued the tradition of keeping the retail store in the Ash family. Bernice is widely recognized as one of the pioneers of the development of...

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