Steinway & Sons

Sonja Lynne grew up in her mother’s music studio and found her voice as a singer. Sonja studied opera and can still be heard singing in her church. She had a few jobs, including as a school teacher, before answering an advertisement for Jacobs Music in Philadelphia. She joined the sales team there...
Leng Tshua has played an important role in the piano industry both in the United States and his home country, Singapore. His passion for music began when he was inspired by his aunt playing the piano. Her enthusiasm and those melodies stayed with young Leng, who went on to take lessons. He entered...
Steve Dawe grew up surrounded by music! His mother was a piano teacher and he studied the trumpet in college, but ultimately gravitated to the Hammond B3 as his primary instrument on stage. A 25-year career in electronics followed, though his love of music never left him. Motivated to return to...
Seymour Bernstein shared great insight into his career and life in music during his NAMM Oral History interview. He proudly spoke of the first moment he put his hands on the white keys of his aunt’s piano and how he felt the direction of his life was set in stone. Seymour had some wonderful...
Mike Vaccaro is a true piano salesman veteran! Having worked in the piano business for over 40 years, selling for several retail stores and running his own dealership for over 20 years, Mike has sold his share of instruments! He played guitar in the US Navy Band during the Vietnam War era and among...
David Slan took three years of piano lessons when he was growing up before switching to guitar. He was heavily influenced by rock and roll and played in bands throughout high school and college. David’s original goal was to become a lawyer but after school he decided that it wasn’t for him. While...
Bob Snyder enjoyed his 40 plus years in the music industry, driven by his passion for music. His father was a professor of music and instruments of all kinds seemed to be everywhere in his home growing up. His sales career started at a Hammond Organ dealership where he would perform on the organ to...
Peter Goodrich grew up playing piano and got into the music business when he began a job at Lyon & Healy as an assistant to the manager. He got a chance to go to the harp factory and learned all about harps and the mechanisms inside of them. It turns out that Lyon & Healy was located in...
Dana Messina was always intrigued by all the machinery in factories thanks to his engineering background, but his business skills are what lead to his success at both Selmer and Steinway. Dana was able to help streamline the business while never compromising on the quality of the product at both...
Fred Vail was making announcements on a local radio station in Sacramento, California when he was just 12 years old. While in high school, he led the committee that brought bands to the school dances. One such band, The Beach Boys, had just recorded a few songs that were climbing up the charts but...

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