Music Manufacturing

Abraham De La Riva was helping his father’s band running sound when he noticed a need. The musicians in the band had the same issues as those in his high school musical productions, people on stage could not hear each other clearly. Abraham, with this father’s assistance, set out to create Peru’s...
Bill Seymour played several instruments in school including the trumpet, drums, and violin. Early in his career he established a software company with a focus on relational databases. He was hired as a consultant to help the team at Pearl Works, which was fitting as he felt a strong bond with any...
Dave Amels is a huge fan of the Hammond B-3 organ, which he’s played on records and with garage rock bands including Husky Team and The Reigning Sound. In the late ’80s he co-founded Voce Music Instruments and made MIDI modules that faithfully recreated B-3 sounds and Leslie speaker effects. He...
Lynn Martin has always been a passionate music maker, and as a leader of the music products industry, he has brought that same drive to creating and selling products that assist others to make music. Lynn played violin in several bands and had a memorable gig at a cowboy bar in Wyoming where he...
Rich Formidoni cut his teeth in the industry as a salesman in the keyboard division of Sam Ash Music in Queens, New York. That experience led to his move to Korg in 2005 as a product specialist. The move was the perfect fit for Rich who was then tasked with producing demo videos, artist relations...
Phil Rovner was having some trouble with his intonation as a saxophone player, and decided to design a new approach to attaching the reed to his mouthpiece. As an engineer, he had the knowledge to create this new ligature, which has since been played by musicians around the world. Phil grew up in...
John Fulton has had a very interesting ascent to his position as Vice President of Sales for Conn-Selmer. He started taking violin lessons in the fourth grade, at first to get out of class but discovered a teacher who inspired him to do his best and work hard. He played in the all-star band in high...
Mike Kamphuis is perfectly suited for his position as Vice President, Division of Education at Conn-Selmer in Elkhart, Indiana. His role allows him to work closely with educators and industry leaders with the mission to make music programs available to all students. Leaning on his own experiences,...
Lynn Reeder did not become actively involved in music until her mid-40’s after receiving a gift certificate for voice lessons from her husband George and son Alex, although an avid listener throughout her life! Those lessons resulted in 13 years of musical performance, singing in a women’s choral...
George Reeder and his wife, Lynn, are the owners of Rovner Products, which produces ligatures, mouthpieces and other accessories for musical instruments. The company was established in the 1970s when Phil Rovner, a mechanical engineer and musician, set out to redesign the ligature for his saxophone...

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