Music Manufacturing

Chuck Davies is the founder of American DJ, which provides a long list of innovative products, many of which Chuck designed and engineered. He opened his own audio store in 1979 selling Hi-Fi equipment, which has since branched out to include six locations in Southern California. By 1982, it was...
Elisabeth Link, wife of Horst Link, played an important role in the success of Sonor - a company synonymous with quality percussion instruments. For many years, a critical part of the product palette has been the Orff Schulwerk instruments, which are used in classrooms all over the world. Elisabeth...
Thomas Schreiber, grandson of Wenzel Schreiber, today runs his own repair shop and takes care of the woodwind instruments of several music schools in the region of Frankfurt. After an apprenticeship at Buffet Crampon in France starting in 1977, Thomas joined his father’s company ESM in Austria for...
Vic Russelavage was hired by Chuck Levin as a repairman while Vic was playing his trumpet professionally. Chuck became a mentor and encouraged Vic to focus on the details and to take as much time with each customer as needed. As a result, Vic was inspired to open his own repair shop, which became a...
Tim Shaw is the Chief Engineer-Guitars for Fender Musical Instruments, helping the company create guitars, pickups and other products. Tim’s career began when Charlie Wicks hired him to repair guitars for his retail store. He found his way to R&D at Gibson in Kalamazoo in 1978 and worked with...
Howard Lieberman began playing the guitar at the age of 6. A decade later he saw Jimi Hendrix in concert - an event which forever changed him. By the time he was seventeen, Howard was recording in Jimi’s Electric Lady Studios in New York. After attending Brooklyn College and earning a degree in...
Guy DeVillez has always had a passion for music. At age 12, Guy started playing guitar and would collect odd guitar picks that he found here and there. He found colorful and unusual picks in music stores and after gigs in local clubs. As his collection grew, so did his knowledge of pick history....
Tammie Harper was born and raised in Meridian, Mississippi and like so many people in the town she was interested in music, so she joined the Peavey Electronics team. Her first job for the company was working the old telex machines. She was thrilled when word processing and computer upgrades...
John Fields grew up in Meridian and took a great interest in his mother’s job at Peavey Electronics. As a kid, John worked on electrical components and built his first guitar at the age of 12. He later studied electronics and got a degree in Electrical Engineering before working with the engineer...
Courtland Gray joined the Peavey Electronics team in Meridian, Mississippi in 2001 working in the finance department. As his career developed at Peavey and his position changed to CFO, Courtland learned the core values of the company firsthand from the founder, Hartley. Those values are now deeply...

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