Wurlitzer
Tom Tuson was just 12 years old when he was hired by the Wurlitzer company to demonstrate their organs. As a “Wurlitzer Kid” he played at state fairs and supermarkets to gain the attention of would-be customers. Once he stopped playing, the sales team would walk around the crowd that Tom had...
Russ Gazda recalls listening to his mother playing the Hawaiian Guitar as a child. He played the accordion and later was introduced to the Hammond B-3, thanks to recordings by his hero Booker T. Jones. Russ sought to play wherever he could and in his early days he performed in lounges in the...
Vic Russelavage was hired by Chuck Levin as a repairman while Vic was playing his trumpet professionally. Chuck became a mentor and encouraged Vic to focus on the details and to take as much time with each customer as needed. As a result, Vic was inspired to open his own repair shop, which became a...
Kevin Crossley studied as a classical pianist and technician before he started working for SIR (Studio Instrument Rentals) in 1974. While he was based in Los Angeles, he traveled often to work in San Francisco and New York City. The company always had a need for a tuner to ensure their Fender...
Steve Held was involved in music retail beginning when he was a teenager working at the Music Corner in Waterloo, Iowa. He later worked for West Music in Iowa City for well over a decade and then had his own piano store with his business partner Jim Hall. In the early days, Steve was trained in the...
Frank Reda worked in the insurance business as a youth, where he credits the training on customer service and sales that he later applied to his work in the music industry. In the 1970s, he was hired by Wurlitzer to manage their retail stores in the Chicago area. While there, he helped train...
Sean O'Shea began front pumping the organ during the big boom of home organs in the 1970s. His first gig was for a music store when he was just 14. He grew up in the business and worked for many of the top names in the piano industry. Sean had his own store for years and worked in the wholesale...
Tom Dorn studied jazz trumpet at Lawrence College in Appleton, Wisconsin. The experience cemented his passion for music and soon Tom found himself working for the Wurlitzer retail stores in the Chicago area. It was 1976 and the Mighty Wurlitzer was a powerhouse with over fifty stores, including...
Ron Losby was classically trained on the piano and began his love of the music industry by providing free lessons at Sherman Clay’s retail chain. He later worked within the Wurlitzer music stores where he was trained on the “Wurlitzer Way” of doing business. Those classes provided a foundation for...
Jerry Harrison recalled several memories of visiting local music stores as a young teenager, just as his musical career began. Growing up in Milwaukee, Jerry had access to several music stores, where he went to check out and purchase musical instruments and gear, all in the foreshadowing of his...