Creating New Customers and Musicians with the Mighty Ukulele

Presented by James Hill and Guests:  Greg Weast, Columbia River Music; Stu Herreid, Northridge Music; and Duane Wong, Music Works

One of the bright spots in the music industry this past decade has been the enormous growth in demand for the ukulele.  Dealers across the country are creating new customers and expanding their sales with ukulele clubs, workshops, festivals and school programs. Moderated by ukulele virtuoso and educator James Hill, learn creative tips from dealers who share their insights about how to profit from the ukulele trend—and have fun doing it. James Hill presents effective ways to introduce ukulele into school music programs.