In this NAMM U Online video session, author and columnist Bob Popyk shares new ideas for selling difficult keyboard customers. He's joined by Bob Carbone of Piano & Organ Center and Art Olson of Artistic Pianos. Discover their tips, insight and wisdom in this fast-moving discussion.
Do you want to become a more effective networker? Here’s the good news: Whether you’re an introvert or extrovert, networking is a learned skill that anyone can do authentically. And in this session from 2022 Believe in Music, global pro audio and consumer electronics professional Mike Dias reveals concrete steps for networking at trade shows, events and anywhere you might encounter fellow professionals.
In this NAMM U Online video session, author and columnist Bob Popyk looks at selling pianos online, exploring everything from bringing keyboard buyers into your store through social media to marketing pianos through your website. He's joined by website specialist Tom Folenta and Tim Paul of Piano Trends Music & Band.
Discover how can values-based marketing can elevate your music business. In this article, Dennis Stafford of Organiksol Marketing explains how it works and shares four ways to get started with a values-based marketing strategy. He also looks at how values-based marketing increased one company's revenues by ten-fold.
You’ve spent the last year meeting, selling and marketing on Zoom (and other virtual platforms). Now, it’s time to up your game. Get critical power tips for virtual communication from Scott Stratten, best-selling author, marketing rebel and sales, branding and relationship expert. Here, he covers what you don’t think about when communicating virtually—those counterintuitive behaviors that are different from talking in-person. (This session originally aired during NAMM Believe in Music Week in January 2021.)
Are you looking to boost your sales on Reverb? In this special online session, Sebastian Fabal, the company’s senior director of operations and outreach, reveals power tips for bolstering your Reverb business. He offers advice for improving your listings, diversifying your inventory and audience, and creating operational efficiencies on the online buying and selling platform. Discover how to grow your Reverb business today.
NAMM welcomed global business expert Marcus Sheridan for a special online education series on sales and marketing in the time of COVID-19. The third and final part, “Timeless Sales,” was held April 24 and looked at strategies, tips and advice to keep your sales moving and generate business in any condition. Sheridan is an internationally acclaimed business expert and named 1 of 20 “Speakers You Don’t Want to Miss” by Forbes magazine.
NAMM welcomed global business expert Marcus Sheridan for a special online education series on sales and marketing in the time of COVID-19. The second part, “Timeless Marketing,” was held April 17 and looked at how to build a marketing plan for your business that stands the test of time and helps you become the voice of trust among your customers. Sheridan is an internationally acclaimed business expert and named 1 of 20 “Speakers You Don’t Want to Miss” by Forbes magazine.
NAMM welcomed global business expert Marcus Sheridan for a special online education series on sales and marketing in the time of COVID-19. The first part, “The Virtual Business,” was held April 10 and looked at how to use video and technology right now to not only continue doing business but to also find new opportunities. Sheridan is an internationally acclaimed business expert and named 1 of 20 “Speakers You Don’t Want to Miss” by Forbes magazine.
At 2019 Summer NAMM, customer service expert Shep Hyken hosted a popular NAMM U Breakfast Session, “The Customer Experience Revolution.” After the session, he received several common questions from attendees. He created this exclusive video for you, the NAMM member, so you could hear his responses.