Go Mobile: Take Your Website on the Road

In the United States alone, more than 50 percent of all adults own smartphones. Are you missing this massive opportunity to reach and sell to them? John Pedersen of Pedersen’s Band & Orchestra recently converted his store’s website into a mobile-friendly format and will share what he learned in the process. He’ll walk you through the sales- and customer-building applications that make a mobile site worthwhile for your business. He’ll even show you a spec sheet to help you and your Web developer get started. This is the year to go mobile.