The Hitchhiker’s Guide to the Facebook Galaxy

Want more Facebook “Likes,” “Shares” and traffic? After his standing-room-only session last year, Cris Behrens, sales, marketing and store manager for Summerhays Music Center, returns for an encore presentation, and he’s armed with new ideas. Like most music retailers, Cris wears multiple hats at his store, so he’ll pass on tips that don’t require lots of time or money. Discover how to create an effective Facebook ad, partner with local radio stations to get new “Likes,” make sense of the boosted posts feature and much more.