How to Host a Rock Camp From Start to Finish (and Beyond)

Rand and Cindy Cook of The Candyman Strings & Things have increased sales, gained loyal and long-term customers, and found a solution to the summer lessons lull, all while hosting a passion-producing, confidence-building program for the community youth. Their secret? An award-winning summer rock camp. The Cooks—who were named NAMM’s 2014 Dealer of the Year and also past winners of NAMM’s Best Rock School & Summer Rock Camps—will share their roadmap for success. They’ll reveal their best practices for producing a rock camp from start to finish. This session is designed for any retailer who’s starting a program from scratch or looking to improve an existing camp.