How To Turn an In-Store Event into Profits

Whether it’s a manufacturers clinic, an open mic night or a student performance showcase, Brian Reardon aims to have an in-store event once a month, and turns each into a conversation with customers. For example, showcases spark discussion about the song they’ll play, the benefits of keeping kids in lessons, and the fun of sending people to the site to see event photos afterward. Other clinics and events can be made exclusive and exciting  with relatively simple steps too. Brian will show you how to create energy around these kinds of events, make your customers feel appreciated and understand how getting to know your customers can pay off in future sales.