NAMM Retail Summit (Summer NAMM 2013), Joe Lamond (Intro)
Summer NAMM 2013 kicked off with the NAMM Retail Summit. The session looked at ways music retailers can supercharge the fourth quarter and holiday season. During his opening remarks, NAMM President and CEO Joe Lamond explains the urgency for the session.
"Let's face it: The fourth quarter of last year—not so easy. A lot of you said you had a pretty disappointing holiday season.
"Bottom line: Music retail has changed, and the dynamics of the four quarter have changed. And you can bet this will affect the way we all do business during the holidays.
"So we're going to arm you today with a plan for the holiday season.
"Now when it comes to the fourth quarter, a lot of us have the same challenges, no matter what category of business you're in. So let's take a look at those challenges one by one and see how your peers have answered them."
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