During “Breakfast of Champions” at the 2015 NAMM Show, Moby joined NAMM President and CEO Joe Lamond to look at the DJ and electronic dance music explosion. The pioneering artist also received NAMM’s Music for Life Award, the highest honor in the music products industry.

Make your trip to The NAMM Show smooth, economical and safe for your instrument! Rebecca Apodaca, accredited senior appraiser of musical instruments and president of A & D Music, checked in with veteran industry travelers to get a few hot travel ideas.

Today, musicians need to have videos in order to be discovered and build a following. Are you marketing and selling video equipment to these people? Many of them are already your customers. Perry Goldstein, director of sales for Marshall Electronics/MXL, offers tips for delving into this market.

We’re living in a world​ of same-day delivery, instant price shopping and unprecedented customer expectations. Which music retailers are flourishing in this climate—and what are they doing differently? NAMM President and CEO Joe Lamond kicked off 2014 Summer NAMM by addressing this question. At the NAMM Retail Summit, he sits down with retail leaders who are thriving in the new business normal to reveal what growth will look like in the coming year.

Brian Reardon of Monster Music had his best sales month ever in March—better than even his best holiday months. During the NAMM Retail Summit at 2014 Summer NAMM, he explains his method to Joe Lamond, NAMM's president and CEO. Reardon used a radio promotion that targeted his core guitar customers, resulting in a sales-generating message that carried over through the summer.

Paul Decker of Music Villa has kept his business thriving by constantly changing and adapting to his customers' needs. Over the past three years, he's refocused his product mix, restructured his music lesson program and redesigned his showroom several times—and that's just the start. During the NAMM Retail Summit at 2014 Summer NAMM, he sits down with NAMM President and CEO Joe Lamond to discuss how change has helped Music Villa continue growing.

Tracy Leenman opened her school music dealership, Musical Innovations, in 2009—at the height of the recession. Since then, her business has grown by leaps and bounds. During the NAMM Retail Summit at 2014 Summer NAMM, she reveals her roadmap to success to NAMM President and CEO Joe Lamond.

Brothers Mike and Andrew Nehra run Vintage King Audio, a recording retailer that grosses nearly $40 million annually. The business keeps growing by uniting a community of audio professionals. The Nehras discuss their strategy and unique business philosophy with NAMM President and CEO Joe Lamond during the NAMM Retail Summit at 2014 Summer NAMM.

Don’t miss out on your next big seller! This fast-moving Breakfast Session features a roundup of the best products and services at Summer NAMM. Join Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, and a panel of music retail experts as they reveal the best and brightest releases at the show.

When was the last time you did a mirror test to make sure your business was still alive and breathing? With the rising influence of e-commerce and economic pressures, how do you keep your business relevant and focused?