The 2020 NAMM Show kicked off with “Breakfast of Champions,” hosted by NAMM President and CEO Joe Lamond. During this educational session, Lamond interviewed several industry experts on a concept called “crossroads.” He began the session by discussing the state of the industry and looking at how the industry has come to a “crossroads of opportunity.”
During “Breakfast of Champions” at The 2020 NAMM Show, NAMM President and CEO Joe Lamond sat down with Bryan Bradley, president of Group One, to discuss the growth of live sound, entertainment technology and live performances in general. Bradley mentioned that even schools and houses of worship have higher expectations than ever before for their live performances—and, as a result, there’s opportunity for retailers and music businesses.
In the last six years, Whitney Brown Grisaffi, president of Ted Brown Music, saw growth in the service side of her six-store retail chain. At “Breakfast of Champions” during The 2020 NAMM Show, she shared that growth story with NAMM President and CEO Joe Lamond. In particular, she focused on the expansion of the installed AV business and how it ties into other aspects of Ted Brown Music’s business, particularly school music.
During “Breakfast of Champions” at The 2020 NAMM Show, Noel Lee, the founder and CEO of Monster, shared his decision-making process when facing a business crossroads. In an interview with NAMM President and CEO Joe Lamond, Lee also reflected on the early days of Monster, the future of connectivity and how he built a company with the goal of helping “retailers become more successful.”
In the last decade, education programs at The NAMM Show have expanded to serve all the professional communities in musical instruments, pro audio and entertainment technology. At “Breakfast of Champions” during The 2020 NAMM Show, NAMM President and CEO Joe Lamond spoke with David Schwartz, the founder of Mix magazine, co-founder of the TEC Awards and mastermind behind TEC Tracks—a pro audio education program at NAMM.
To kick off The 2020 NAMM Show, NAMM President and CEO Joe Lamond presented singer-songwriter Jason Mraz with the Music for Life Award, honoring his commitment to music and arts education. Mraz then sat down with Lamond during the show’s opening educational session, “Breakfast of Champions,” to discuss the importance of music and arts education in driving his career, along with his work as a music-education advocate via the Jason Mraz Foundation.
What products, services and technologies are likely to be a big deal and drive the industry in the year ahead? At “Best in Show,” the popular closing NAMM U Breakfast Session at The 2020 NAMM Show, Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, hosted a panel of retail gear experts who shopped the far corners of the exhibit floor to bring you their picks. They revealed not only the biggest products at The NAMM Show but also sales tips and potential customers for this gear.
At 2019 Summer NAMM, the opening NAMM U Breakfast Session explored what might be the biggest issue in music retail: disruption. NAMM President and CEO Joe Lamond, the session host, opened the morning by inviting everyone to think of disruption not as good or bad but as an opportunity to adapt and continue to lead the industry into the future. Afterwards, he spoke with a team of thought leaders to explore this concept.
As an online marketing authority, Larry Bailin has had a front-row seat in watching disruption transform industries, including retail. During “Retail Disruptors” at 2019 Summer NAMM, he sat down with NAMM President and CEO Joe Lamond to discuss this trend and also share wisdom for winning customers in this hyper-changing climate.
Michael Cathrea opened Resonate Music School & Studio in 2012 and has since grown the music lesson program to 1,200 students. His strategy was to embrace changing consumer habits and adapt music lessons to this new reality. During “Retail Disruptors” at 2019 Summer NAMM, he shared his business model with NAMM President and CEO Joe Lamond.

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