Insider Secrets to Manage Your Reputation on Google, Yelp and Facebook

How people perceive your brand online affects every aspect of your business, especially when it comes to attracting new customers. And their first point of contact is usually online reviews on sites like Google, Yelp and Facebook. Here, online marketing experts Paul Farmer of Starfish SEO and Aaron Clifford of Binary Foundation will share new ideas and tips to help you better manage your business’ online reputation. They’ll explore how to handle negative reviews and angry customers, how Siri and Alexa use reputation-management tools to make local business recommendations and why small businesses sometimes out-perform big-name brands with hyper-local listings. A not-to-miss presentation for both beginners and intermediate users.