Learning to perform is a critical part of studying music. Are you giving students enough performance opportunities in your music lesson program? Here, Mike and Miriam Risko of Mike Risko Music School look at five unique performance opportunities to consider for your students.

In this session from The 2017 NAMM Show, Carol Cook, owner of The Music Room, shares seven critical steps she’s used to grow her thriving lesson program. She dives into proven tips for closing the sale to prospective students, tightening up lesson-administration practices and setting students up to succeed for better retention.

Wentworth Music is a testament to the power of word-of-mouth advertising. At The 2017 NAMM Show, Noel Wentworth shared how he grew his lesson program from 90 to more than 900 students during the past 13 years. His secret? The power of storytelling. Find out how he did it.

Between YouTube and Skype learning, there’s never been more competition for music lessons. In this NAMM U session, Menzie Pittman of Contemporary Music Center walks you through how he’s updated (and continues to update) his program for the next decade—and delivers a complete experience that differentiates him from the competition. Discover new ideas for keeping your lesson program relevant.

A new generation of students is over-scheduled, and private lessons might not be right for them. If you have a lessons operation, it’s important to consider offering a diverse program that appeals to different kinds of students. Here, Mike and Miriam Risko of Mike Risko Music School offer tips for getting started.

You wouldn’t purchase a car without test-driving it, and you wouldn’t buy a house without seeing it first. Music lessons are no different. For this reason, it’s a smart idea to consider offering free trial lessons if you have a lesson program. Here's how Mike Risko Music successfully host trial lessons.

We all have them, those dead times when we can't seem to get any students in the door. Lesson rooms that sit empty could be providing revenue for your store and your teachers. In this NAMM U session, Pete Gamber, music lessons guru, looks at proven ways to remedy this situation and eliminate the dead times.

Have you invested in your music lesson programs and watched the money drain from your store, rather than go back in your pocket? At the 2016 NAMM Show, Joel Bertrand of Bertrand’s Music shared three powerful strategies that he’s used to build his lesson program and bring in more students. Find out what they could mean to your program.

In eight years, Noel Wentworth of Wentworth Music has grown his lesson program from 88 to 800-plus students. He credits his student concert events as a key factor in this growth. Here, Wentworth shares how he did it—and how you can, too. Find out how he's used these events to give back to the community, create a go-to music school and give students a life-changing experience.

At Summer NAMM 2015, Kevin Cranley of Willis Music hosted leading retailers Chris White of White House of Music and Gayle Beacock of Beacock Music, along with industry accountant Daniel Jobe of Friedman, Kannenberg & Co., for a FAQ and best practices session on music lessons. Here are their essentials for running a successful and thriving music lessons program.