Breakfast of Champions (NAMM Show 2013), Chuck Surack - Sweetwater Sound
Chuck Surack, president and founder of Sweetwater Sound, has raised the bar of customer service, marketing and technology in music products retail. During the economic downturn, he famously told his employees that he refused to participate in the recession, and he hasn’t had a down year yet. Joe Lamond, NAMM president and CEO, invites Chuck to discuss how he started Sweetwater Sound from the back of a van and built the company into the largest independent retailer in the industry—through its focus on customer service, training and empowering each salesperson; reinvesting back into the company; and always doing what's best for the organization and the customer.
![The NAMM Show The NAMM Show](https://www.namm.org/sites/www.namm.org/files_public/resources/the-namm-show.png)
Join Us in Person for The NAMM Show
With a focus on innovation, the education offerings at The NAMM Show will help to prepare your business for the year to come.
![NAMM Membership NAMM Membership](https://www.namm.org/sites/www.namm.org/files_public/resources/namm-membership-2.png)
Discover the Benefits of a NAMM Membership
Power our industry’s advocacy efforts by joining the NAMM community, featuring show access, education, discounts, networking, the Global Report and more!