Why should someone shop at your store when it’s so easy to compare products and prices using an Internet search engine or calling one of your competitors? Customers like to do business with people they like, so give your customers a reason to shop at your store. Learn how to develop your store's culture to irresistibly attract your target customers. George Hines will give you specific examples to build a defined, high-performance company culture that focuses on your customers and employees to increase growth and profitability.

Presented by Peter Dods, Easy Music Center

Jen Tabor of Souldier Guitar Straps, USA, presents ways to give your retail store a facelift and turn your employees into assets. Unlock the hidden potential in your store with simple ideas and easy tips at little to no expense, including:  creating specialists (i.e., young people who are being underutilized in the store and who need to have a further specialty); encouraging your staff - you do

Listen as Billy Cuthrell, owner of Progressive Music Center, explains how he increases efficiency in his store through delegation and one on one communication with his staff.

Mark Hiskey, President of ILIo, reveals the changes his company made to meet the challenges of the current financial climate. 

This record-setting Breakfast Session left attendees inspired and motivated to breathe new life into their businesses as hosts Alan Friedman and Danny Rocks served up "25 Ideas for Improving Your Business--NOW!" These great ideas aren't just theories; instead, they're practical, dealer-tested tips shared by some of NAMM's most successful retail members.