Marketing and Branding Secrets for the New Music Industry (Double Session)

As an artist, your promotional options are endless—with more blogs, social media platforms, streaming playlists and potential fans than ever before. So how do you focus your time and efforts strategically to build your brand and make a living writing and performing? This panel, moderated by music industry thought leader Ari Herstand and featuring panelists Hunter Scott of Lafamos PR & Branding and Andrew Leib of Red Light Management, will explore how to create a compelling story and get media attention to have your music reviewed and featured. They’ll also look at new ways to build an effective release strategy, along with bases you’ll want to cover to ensure a lasting career. Herstand is an acclaimed singer-songwriter, music industry blogger, actor and the author of “How to Make It in the New Music Business.” A must-attend session for all artists looking to take their careers to new heights.

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