Meet the Press: How to Prepare for Your Interview
Scott Robertson, APR, Director of Public Relations and Social Media, NAMM, and Jo-Ann Geffen, JAG Entertainment
When you have the opportunity to speak to the press—whether promoting an event, discussing music education or talking about what’s new at your store—knowing what to say and how to say it is key to making the most of your time in “the spotlight.” Learn simple tips and strategies to turn your words into news and get great coverage, which is the same as getting FREE advertising in print, online or on the air. You’ll have a set plan for handling media conversations successfully after attending this session presented by Jo-Ann Geffen and Scott Robertson.
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