New Trends in the Guitar (Double Session)

Where does the guitar stand in a digital world? In no uncertain terms, it’s more prevalent than ever. And in this special Friday-afternoon session, you’ll find out why. Laura B. Whitmore of Mad Sun Marketing will lead a group of guitar industry leaders through an insightful look at this cornerstone of the music industry. They’ll discuss real ideas, tips and success stories focused on new trends in guitar design and performance. Find out what it means to you—and to everyone at Summer NAMM.