Creating Your Store's Personality Through Your Employees

Each of your employees has a unique “work-related” personality—for better or for worse! Collectively, their personalities define the personality of your store, i.e., how your customers perceive your store. Does your customer’s perception of your store match your perception, as an owner or manager? If not, how can you improve your store’s image? The process starts with hiring the people who have the work-related personality that you want. Join Peter Dods as he demonstrates how he hires and develops his staff and store culture to attract and retain his ideal customers.