Guerilla Tactics Series: Play to Your Strength—Know Your Local Market

Presented by Menzie Pittman, Contemporary Music Center

Independent music retailers have a distinct advantage: they know their local customers as well as they know the instruments they sell in their stores. They know who is taking lessons, where they are playing and who their friends and family are. National chain stores do not have this special, local information. Use this to your advantage! Menzie Pittman of Contemporary Music Center will share his experiences with integrating his music store into the fabric of his local community. Join Menzie as he gives examples of how he was able to respond quickly to local opportunities. You will enjoy this session!