How to Get an “A” from The MI Spy

Dan Ferrisi, Editor, The Music & Sound Retailer, with Retail Panel George Hines, Chad Patrick, Gordy Wilcher

The MI Spy, reporting exclusively for The Music & Sound Retailer, crisscrosses the country and visits musical instrument retailers—both independent and corporate-owned—to find out whether stores provide excellent customer service, demonstrate product knowledgeability and make the customer feel welcomed, appreciated and catered to. The Spy is known for his total honesty, on both the positive and negative sides. But the question remains: How can an MI retailer ensure that, if the Spy comes through, it earns an “A”? We’ll be hosting a panel composed of people whose stores satisfied the Spy’s every criterion. Learn from those who passed with flying colors how your store not only can get the Spy’s seal of approval, but also can gain a reputation for meeting your customers’ needs and servicing them well, thus earning their continuing loyalty. Every industry thrives by developing best practices. Here’s your chance to learn ours