Steal This Model: Stand Out with a Unique Destination, Simplicity and Products
Presented by Billy Cuthrell, Owner, Progressive Music Center
People who love Apple products also love their stores. Like their products, Apple stores are easy to navigate, user-friendly and just plain fun to play around in. Who doesn't appreciate good design in a retail environment like Apple's? From another angle, Trader Joe’s stands out in profitability, yet they offer only a fraction of products compared to the bigger chains. Other retailers offer exclusivity in their products and a destination experience that inspires loyalty in customers. How can you make your store stand out? What message are you sending to your customers? How would you rate your store design? Customer experience? Ease of use? Billy will share the ideas that worked for his store and help to inspire you to do the same!
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