The Wanna Play Experience: The New Opt-In Program

Presented by Ritchie Fliegler, Fearless Marketing LLC, with guests Robin Walenta, West Music Co., Joel Menchey, Menchey Music Service, and Chris White, White House of Music

Join Ritchie Fliegler from Fearless Marketing and three retailers who have helped pilot the new Wanna Play Experience to encourage people of all ages to take that first step toward becoming music makers.  Listen as they share the success stories of their pilot efforts and as they “display” the marketing tools and opportunities they used to increase store traffic, broaden and strengthen demographics of their customer base, and encourage community involvement through the Wanna Play Experience. They’ll share their own unique stories on how they used the free program materials successfully and how you can drive brand new potential customers into your store.