Becoming a Retail Superstar: Business-Building Lessons from America’s Best Independent Stores

Presented by George Whalin, Retail Management Consultants

Join retail expert and former music retail manager George Whalin for a special presentation that’s jam-packed with strategies, ideas and business-building tools employed by top U.S. independent retailers. Whether you’re just starting out or eager to take your business to the next level, you can learn what has worked for the best in the business, even in tough economic times. You will learn how to stand out and thrive, how the right merchandise mix and selection give you the most powerful competitive edge, how even the smallest stores can use creative marketing ideas and why the right tools to attract customers and customer-relationship building have become retail's most important and powerful business strategy. In the middle of one of the most severe economic downturns in memory, learn the ways to not just survive—but to thrive!