The Changing Face of Mobile Marketing: What Retailers Need to Know Now

Mobile is changing dramatically! There are more mobile subscribers than the Internet. Devices continue to evolve and vary to satisfy key market segments—teenagers, seniors, to name a few. How customers use their phones is beyond text, voice and other "calling" functions, and it continues to change.  The way we market to our customers is also changing—from SMS/Text to mobile apps and the mobile web to QR codes. There's a significant opportunity for retailers who get there first and take advantage of mobile marketing with best practices. Join Angelo Biasi for this session to learn how to get started with a mobile marketing strategy.