Reaching Out with the Right Technology

Presented by Danny Rocks and Panelists Scott Robertson and Greg Grunberg

Technology changes quickly and technology is rapidly changing the way that retailers reach out to their customers. Targeted marketing campaigns can now target specific geographic areas–how local is that! Join us for a lively discussion of how musicians and social media marketers are using e-coupon technology to geo-target customers and send instant offers to their phones when they are within walking distance of your store. Actor, musician and co-creator of Yowza!! Greg Grunberg, along with NAMM’s own Scott Robertson, will discuss advanced social media and mobile marketing techniques that allow you to truly personalize your special offers and take your customer service to a higher level.