Your Customers Prefer “High-Touch” NOT “Hi-Tech!”

Presented by Kenny Smith, Music Inc. Magazine Columnist

Pay more attention to your customer than to your product demonstration, and you will make more sales. When you apply a “high touch” approach to sales, your customers will welcome the attention that you give them and reward you with both the sale and a referral. What is “high touch” selling?” It is understanding your customers needs. It is staying in contact with your customer after the sale. It is getting your satisfied customers to happily refer you to their friends and colleagues. It is paying attention to the little things!Kenny Smith will share specific tips for blending “hi-tech” contact management systems with “high-touch” service techniques to help you to gain more satisfied customers without spending a lot of dollars!